My work with Merchant Gourmet began in 2021, helping them to redefine their look and feel, starting with their website and social feeds. An integral part of this was a re-framing of their brand strategy to define their values and purpose moving forwards. This set the tone for a new set of brand guidelines. My role on social campaigns has been to research, conceptualise and execute designs for both paid social ads and organic content. As a multi-disciplinary designer I have worked on video/animation, art directing photoshoots and new product development, as well as packaging design for the new summer pouch Mediterranean Grains.