A small but committed group of Members were already actively engaged, but our challenge was to discover how the charity could foster a community in which all Members feel able to contribute in their own way, actively drive Membership, and connect with and learn from one another.

After our three sessions together, we had a great springboard of ideas from Members, for Members. With some clear plans in place for next steps and volunteers for certain strands, the membership crew had a new level of motivation moving forwards.

The only way to empower people within a membership is to listen to them first and foremost, as well as create a connection amongst the group through smaller break-out groups and creative ideation games that allow people to feel liberated in their thinking.