Brief
Storey provides personalised working environments for ambitious businesses in various locations. Storey Club in Paddington Central needed beautiful and striking signage to signal the entrance to Storey members. In line with the existing brand guidelines for Storey Club, I designed this feature signage using Smile Plastics, a material made from reclaimed medical equipment, combined with “waste” food packaging. The inbuilt light box allows the light to shine through the cut plastic and illuminate the edges of the sign.
The client wanted these signs to be designed in-line with the Storey Club brand guidelines and enhancing the premium look and feel of the Storey Club space. Materials used for stand alone sign: Smile Plastics Charcoal and copper piping. This material is wonderfully recycled from old plastic packaging.