Project
The Gift of Giving
Designed collaboratively with
Carl Godfrey & David Gordon
Client
Southbank Centre | Mind
Role
Researcher | Creative Strategist | Designer
Brief
The Southbank Centre led a competition for a pop-up charity shop to be designed and built as part of their Winter Festival in collaboration with mental health charity Mind. As the winners, myself and 2 other designers were commissioned for our idea to use the snowflake shape as a symbol of both Christmas and the individual mind.
About the design
When researching the formation of a snowflake we discovered that each arm grows independently of one another and that tiny changes in temperature and humidity affect the way in which it forms its final shape. Using this as a metaphor for the way in which we grow as humans, representing our individual journeys through life, the snowflake shape became our basis for playful and engaging fit-outs placed throughout the space, bringing together the theme of Christmas with a subtle tone of personal experience.